In full disclosure, I have enjoyed a “bromance” with my
dentist – Dr. Jeff – since I first wandered into his midtown Manhattan practice
back in 1995, with two cracked fillings and a new experience in oral pain. He’s simply one of the best practitioners –
medical, dental or legal – I have ever met. He takes the time to ask about
family – even remembering their names – and never, ever performs any work
without it being absolutely necessary.
I made the commute from my suburban home to New York City
for 25 years to my office and despite working from home since early 2012; I
still make the trek in to see Dr. Jeff.
Even though he’s approaching his late 60s he assured me,
he will not retire anytime soon. That elicits a collective sigh of relief.
Ditto for my accountant Rocco.
He’s been preparing my 1040s since 1991 and is basically
a tax code geek – aware of even the minutest changes that most CPAs would have
to research. He, much like Dr. Jeff, assured me he will never retire.
So when a fellow member of my health club began
complaining about his dentist and asked me for a recommendation, I realized
that despite their differing professions, dentists are much like accountants in
that their client base is predicated largely on referrals. Think about how many
of you are patients and clients of either and how you got there. I’ll wager
over 90 percent of you came to both through a referral by a friend or colleague.