Prior to March of 2020 when both my gym
and favorite restaurants locked down, Peloton was a brand that I had only
fleeting contact with and knowledge of.
Yes, I knew they made absurdly expensive
stationary bikes and featured impossibly fit instructors on their interactive
site, but other than that very little.
Until my better half decided that since
the gym was in lockdown, she was going to purchase one. Reluctantly I agreed.
So, four figures later, the bike arrived not with one installer but rather two.
Each was outfitted more like an electrician ready to rewire my entire house
than your standard delivery person who hands you an invoice and tells you to
sign.
They needed the WiFi code as to connect
with their exercise link. I later learned that they even have their own
streaming cable station, which of course she quickly became a subscriber as
well.
It seems we were hardly the only family
with that idea.
I heard that sales of their products
(which I again learned later included a treadmill series with a decidedly non-economy
price tag of $5,000) went through the roof during the pandemic and yet another
missed stock opportunity for yours truly.
However not all has been rosy at the New York-based company.