About a century ago I was employed very
briefly as a sales representative for European Health Spas, a long-defunct
chain of fitness gyms whose main objective was to sign up as many unwitting
people as possible to the most expensive and long-indentured membership contracts
that the company offered.
Today, that strategy employed could
easily be labeled a “bait and switch,” but then it was simply regarded as an
“upgrade” but hardly in the same vein as say, “you want fries with that order?”
Each Monday and promptly at 8:30 am, we would have an all hands on board staff
meeting, where we would dissect and discuss potential roadblocks that each of us
might encounter when making a presentation.
The most common was when a potential,
who obviously had not been at, or near, a gym since the Nixon Administration,
would remark, “Well, I’ve been thinking about it.”