Now I realize
that the above question is highly subjective in nature and not something that
many can detail on the fly.
Obviously success can mean
different things to different people. Someone may define success via
accumulated wealth and possessions, while others may take a more philosophical
or holistic view defining success as forging strong relationships and family
bonds.
But how does a CPA firm
define success when mulling a merger with another practice? You would be
amazed, or perhaps you wouldn’t, as to how many practitioners eager to enter
into a merger have any vision beyond, say, the vision of suddenly becoming a larger
firm as to define success.