In the late 1970s I briefly was employed by the
now-defunct Jack LaLanne chain of health spas as a membership salesman.
In lieu of today’s designer gym wear, the required outfit
for my position was black pants and a short-sleeved white top sans buttons – an
ensemble that gave the appearance of being either a hospital orderly or a
barber.
When pitching a prospective member, each office was
equipped with a two-way speaker where Joan, the manager, would listen in to
every sales presentation and if she felt it was going south, would quickly make
a surprise appearance.
One day a decidedly overweight prospect came in and
following the scripted speech I was required to give him, he turned to me and
said, “Well let me think about it.”
Right on schedule, Joan came barreling into the office
and bluntly told the man that “thinking about it” never whipped anyone into
shape.
She lectured him and for the first time I heard someone
employ the now common axiom of “paralysis by analysis,” a sleek sounding term
for thinking about something so long that eventually no decision is ever made.
That philosophy of inaction by overthinking was about the
only thing I took away from that job. I didn’t particularly like Joan or her
Orwellian tactics with the in-office speaker and as it turned out, the chain
was later hit with a number of lawsuits by consumers alleging “bait and switch”
tactics with regard to membership levels and fees. As I recall it was
eventually swallowed up by the Bally’s brand.
Fast forward to the 21st century.