There are at least two certainties I can count on when
attending the annual AICPA ENGAGE conference in Las Vegas. One, I will walk in
excess of five miles between my room – which invariably will be situated at the
end of an unending hallway - and the conference center, and two, when I finally set
aside some time to venture outside the hotel, the temperature will easily be in
triple digits.
Well, according to the app on my phone, I walked 7.3
miles during the four-day meeting and the one afternoon I foolishly decided to walk
the famed Strip, the Nevada heat welcomed me with a balmy 108-degree blast to
the face accompanied by an official heat index of 124.
Hellish temperatures and marathon walking ventures aside,
it was technology that took center stage in a venue where cheesy lounge acts
and Elvis impersonators are more common than gambling chips. More specifically
the impact that pending trends such as AI, block chain and machine learning
will have on the traditional operating paradigm of a CPA firm.
At least five sessions that I attended spoke to the
reality that much of what used to be referred to as Type 1 audit and tax work
will give way to automation and those practices that gird for this massive
shift will be the ones that grow and perhaps more importantly, survive.
But conversely, others that can’t or won’t recognize that
that the practices of 2019 are no longer your father’s accounting firm will be
like the proverbial frog in a pot of boiling water, not realizing its being cooked
as the temperature gradually rises.
And perhaps the most somber part is that even those that
do admit to this quantum change often treat it as a medical condition, that
being if you ignore it long enough, hopefully to will go away.
Case in point – there are two firms in the Northeast that
I have been trying like the old Fuller Brush salesman to get my foot in the
door. Without success. Each practice has an average partner age of 59 and needs
a succession strategy more than a goldfish requires water.
But thus far I have not even received a “no thank you” email
reply from either. In this job there comes a time when you simply must throw
your hands up and walk away. Like anything else it’s nearly impossible to help
someone who won’t help themselves.
I could remind them of the frog/pot parable, but then perhaps
it’s easier to put the pot outside in a June Vegas afternoon for a live
demonstration.
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