Some 10 years ago, when I was at the helm of a national
accounting magazine, two of my Millennial staffers came to me with an idea.
They wanted to start a section of the publication that would be geared toward
young accountants and diversity, since the profession long held a reputation of
being older, white and decidedly male.
One of the foundations for the new offering would be a
high-profile presence on what was then a burgeoning social media platform –
Facebook. Since I was several years past their generation and knew they were
far closer to what piques the interest of young CPAs than me, I told them to
run with it, the only stipulation that I had the final say on the business plan
and that the IT department would agree that it was doable.
We got a bit of a pushback from the technology folks who
insisted that the social media aspect be another fast-growing platform –
Twitter – but my staff stuck to their guns and a few weeks later, the section
was on Facebook and we were printing out various iterations of layout design.
A decade later, it remains one of the magazine’s best
read sections. Like the Hannibal character was fond of saying on the A-Team, I
love it when a plan comes together.
Shortly thereafter I began my own page on Facebook and
later on LinkedIn as well.
I harken back to that successful venture into social
media when I saw that as of June, Facebook had exceeded the 2 billion mark in
monthly users. Let me repeat that – 2 billion! To put that figure in
perspective, if you combined the populations of North and South America, Europe
and Africa it would still fall short of 1 billion people.
On a daily basis, Facebook as 1.32 billion users. Its
Instagram unit has 700 million monthly users while it houses some 15 billion
business profiles.
But enough eye-opening statistics.