As the annual AICPA ENGAGE conference in Las Vegas inched closer to reality, suddenly I was in great demand. The confab, which was held virtually last year in light of the COVID-19 pandemic, will once again play host to a live audience in lieu of session presentations and roundtable discussions on laptops.
And that meant the exhibitors had scoured the attendee list in hopes of luring potential sales prospects to their respective booths. And that includes yours truly.
Over the past two weeks, I have been invited to no less than three “preconference kick-off cocktail parties, four chances to win either an iPad or a set of Titleist golf clubs, countless bags of free “swag” and last, but not least, $100 off my registration fee.
And in full disclosure, it was a welcome, albeit slow return to normalcy. Getting an email barrage from conference vendors was routine pre-COVID, but over the last 18 months it was a more a relic of the past in dire need of burnishing.