Recently I came across a recorded case study of a pediatric dentist who had recently opened her own office.
While business initially was above average, she was convinced it could be far better considering her location was in an area mostly comprised of young adults, may of whom had young children.
So she consulted with a marketing expert to determine why. In about one minute, the consultant discovered what was wrong. Her office looked like every other dentist’s office, meaning those designed specifically for adults. Every furnishing or picture was above the eye level of a child and on top of that was adult-centric in nature and design. There was nothing to entice a youngster’s interest in an event that most dread to begin with.
An all-too-common example of “that’s the way we’ve always done it.”