During summer breaks in college, I held some interesting jobs. One year I sold season tickets for the-then New York Nets when they were part of the defunct American Basketball Association.
Another year I worked for a collection agency, calling delinquent customers to, well, pay up or face legal action. The latter taught me research skills and how to track people that would serve me well during my quarter-century as a journalist, while the former taught me the importance of being prepared to pitch a $1,000 ticket package. In other words, I had to know not only who I was talking to but a lot about the company I was pitching.
That is why today that my patience wears thin when I get cold-called about a pitch for a service or services which cannot possibly align with our company’s needs or on a personal level, my needs.
Years ago when I worked for a business newspaper that covered the restaurant industry a public relations person pitching a client actually asked and I quote, “so you guys like, um, write about restaurants?”
But more recently, a case in point, or more accurately, cases in point.