I once read where a pediatric dentist decided to break away from the group practice he was in and set off on his own. He secured an office space in the business district of a large Midwestern city and proceeded to hang out his shingle.
But after six months the flow of patients wasn’t anywhere where he thought it would be at that point. So he had a friend who happened to be in marketing come in and analyze the problem.
It wasn’t long before the marketer discovered why young patients weren’t flocking in. And in truth it was his own child who pointed out that it wasn’t a fun place. Truth be told, the youngster was spot on. The office décor was geared toward adults – nothing was at a child’s eye level or interest, so the office to a youngster looked like every other medical facility their parents went to and dragged them along. Once he began refurbishing his space with eye-catching scenery and added children’s toys and games, his practice soon flourished.
Sometimes little changes can spell the difference between whether your business or for that matter CPA firm, can drive new business or not. It’s a given that the two most frequently overlooked parts of any business and often the victims of cost-cutting measures are marketing and training. And in truth those are two areas that should NEVER be downsized or eliminated.